How to Create a Personal Brand That Works Like a Magnet
Do you know which role your personal brand plays?
A brand is a powerful thing to have.
Let’s say your brand is called “YOU”. What’s your message? What do people think about when they think about you?
When your prospects/customers think about your personal billboard, your personal brand, your USP- what specifically do they think about? If you want your prospects/customers to think about it – you’ve got to invest time thinking about it first. If you don’t think about it, neither will they.
What is the compelling reason for your prospects/customers to do business with you, instead of all of your competition?
When you can answer that question, you’re on your way to building a recognisable brand in the niche markets you serve.
There are several crucial elements to creating and building your personal brand:
- Who are you?
- What do you do?
- What specifically makes you different?
Before you can deliver the performance, you have to cultivate the perception. Being good, or even great isn’t good enough, especially if nobody knows what makes you so special.
Once you feel confident in your ability to answer these questions, ask your 7 best customers to answer the same questions. You’ll have a rock-solid personal-brand if their answers match yours.
Your personal brand says a lot about you.
Not having a personal brand may say more about you…
Success in selling is no accident. The most successful salespeople usually have the most cultivated and visible billboards.
Create your personal brand, so that it works like a magnet
